BY CZARINA CLEMENTE
Incorporating an Indigenous theme within the Lendlease style guide to promote diversity in participation of the modelling competition. Model Samantha Harris was commissioned to endorse the campaign and be a guest judge.
Client: Cairns Central
Deliverables: In centre signage, invitations, media wall, web tiles, social media tiles
Role: Concept, Design, Development, Art Direction, Roll out within style guide @ Design + Marketing.