Client: Cairns Central
Agency: Design + Marketing
Deliverables: Shoot Direction, Flyer, DL, Poster, Environmental Signage, Press Advertising, Packaging, Digital Advertising, Digital Banners
Role: Art Direction, Design Within Style Guide, Roll Out, Project Management, Copywriter
Tools: Photoshop, Illustrator, inDesign, Dreamweaver
Description: The theme of cultural diversity was centred around this brief. With a high Indigenous demographic in Cairns, the client pushed to promote involvement in the annual modelling competition held by the Lendlease owned shopping centre, and commissioned Australian model, Samantha Harris to endorse the campaign and be a guest judge.