Client: Cairns Central
Agency: Design + Marketing
Deliverables: Shoot Direction, Poster, Hoarding, Environmental Signage, Digital Advertising, Digital Banners
Role: Art Direction, Design Within Style Guide, Roll Out, Project Management, Copywriter
Tools: Photoshop, Illustrator, inDesign, Dreamweaver
Description: The theme of cultural diversity was centred around this brief. With a high Indigenous demographic in Cairns, the client pushed to promote involvement in Indigenous themed school holiday activities hosted by the Lendlease owned shopping centre.